Full Job Description
Position: Digital Content Strategist
Location: Bearsville, NY
Company Overview
Join a dynamic and innovative team at TechLeverage Inc., a top-tier digital solutions provider recognized for our exceptional commitment to delivering unique digital experiences. As one of the fastest-growing companies in the tech industry, we pride ourselves on our cutting-edge approach to digital marketing. Our headquarters is conveniently located in the beautiful locale of Bearsville, New York, surrounded by breathtaking nature and a vibrant community ethos.
About the Role
We are seeking a talented and experienced Digital Content Strategist who will play a pivotal role in shaping our online narrative. In today’s highly competitive digital landscape, we recognize the value of compelling content. As a Digital Content Strategist, you will be responsible for crafting our brand’s voice and ensuring our content engages and resonates with our audience, drives traffic, and ultimately boosts conversion rates.
Key Responsibilities
- Develop and implement a cohesive content strategy that aligns with the overall marketing goals of TechLeverage Inc.
- Analyze industry trends and competitor activities to ensure our content remains relevant and innovative.
- Collaborate with cross-functional teams including SEO specialists, graphic designers, and product managers to produce engaging content.
- Manage the content calendar, ensuring timely delivery of relevant and impactful content across multiple channels.
- Conduct in-depth audience research to understand the needs and preferences of our target demographics.
- Oversee the optimization of content for SEO, ensuring proper use of keywords, meta descriptions, and alt text.
- Measure and report on the performance of content initiatives, using analytics tools to derive actionable insights for future campaigns.
- Guide and nurture junior content creators, providing mentorship on best practices and innovative strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience as a Digital Content Strategist or similar role in a reputable organization.
- Demonstrated success in creating and executing comprehensive content strategies that increased brand awareness and engagement.
- Strong understanding of SEO best practices and tools, including Google Analytics and SEMrush.
- Exceptional writing, editing, and communication skills, with an eye for detail.
- Familiarity with HTML/CSS is a plus, as is experience with content management systems (CMS) like WordPress.
- Proven ability to multitask and manage multiple projects in a fast-paced environment.
Why Join Us?
At TechLeverage Inc., we believe in fostering an inclusive and collaborative workplace. We offer a range of benefits designed to support your professional and personal growth, including:
- Competitive salary with performance-based bonuses.
- Flexible work hours and the option for remote work.
- Comprehensive health benefits including medical, dental, and vision coverage.
- Generous vacation policy to ensure you have ample time to recharge.
- Opportunities for professional development and continuous learning through workshops and seminars.
- A vibrant workplace culture that promotes creativity, diversity, and collaboration.
About Bearsville, NY
Bearsville is not only known for its stunning landscapes but is also home to a rich cultural heritage. Nestled in the Catskill Mountains, it offers a serene environment conducive to innovation and creativity. Enjoy outdoor activities, local food markets, and a spirited arts community while being just a stone’s throw away from the bustling city life of nearby Woodstock.
How to Apply
If you are ready to take the next step in your career and make a significant impact in a company that values creativity and strategic thinking, we invite you to apply for the position of Digital Content Strategist at TechLeverage Inc. Join us in redefining the way brands connect with their audiences!
To apply, submit your resume and a cover letter detailing your relevant experience, and examples of previous content strategies you successfully implemented.